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Showing posts with the label Digital Marketing

Claude 2.0 makes impressive debut, but can it overtake ChatGPT?

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MySpace was an immediate hit when it was launched in August 2003, attracting millions of users within months. However, Facebook's launch six months later started a slow shift in the social media landscape. MySpace remained the preferred platform for user engagement and global reach until 2009 when Facebook firmly established itself as the dominant social networking platform. Today, Facebook boasts just under 3 billion users, while MySpace has just under an estimated 7 million users. Again, the gold medal doesn’t go to the world-changing idea; it goes to the one who slightly improved that idea . And my immediate impression of Claude.ai is that it might be this generation’s “Facebook” to ChatGPT’s “MySpace.” Fine, it’s a small sample size, but … Too early to make big statements like that? Sure. Only U.S.- and U.K.-based writers can access Claude, although that’s expected to change within the coming months. So our interactions with it have been limited. And the way we ...

Attention lawyers, dentists, Realtors and other businesses: Google may force you to “E.E.A.T.” your words if you’re using ChatGPT

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  I recently ran into a former client and discussed how his business was recovering from the pandemic. “I was doing great,” he said, “until about two weeks ago.” If you’re a lawyer, Realtor, dentist or any other type of small to mid-size business and recently started using ChatGPT for your website, you better pay attention to his story. Turns out this former client just saw his website ranking take a nosedive, and all of his blog posts written since February have been de-listed. The culprit? ChatGPT. Or, more appropriately, the “misuse” of ChatGPT. Here’s what he did … 'I thought it was OK …' This attorney was a client of mine for about four or five months back in 2017. A former English major, he dabbled in SEO, paid a pretty penny to have someone design his website, then contracted out my bespoke blogging agency to handle his content. We wrote eight blog posts every month for him. But he was also a self-described “cheapskate,” so we eventually parted ways when he decided to re...

Pandora’s Box: Which AI art generator will take the next step?

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Pandora was ahead of its time. The music app was officially launched to the public back in September 2005, and it was a god-send to all music lovers. Sure, you might not hear your favorite song, but you'll be immersed in a huge catalog of tunes within the same genre, providing countless hours of music curated to your distinct taste. Two years later, Spotify was released – and it immediately made Pandora look outdated. The reason? Listeners could now play specific songs in real-time. Meanwhile, Pandora didn’t add that function until unveiling their “Pandora Premium” in 2017, but the damage had already been done. These days, Spotify is roughly 11-times larger than Pandora, with 515 million users as of the first quarter of this year. By comparison, Pandora boasts 46.7 million users. To be fair, both companies are wildly successful. Pandora, for example, generated $2 billion in revenue last year. But it’s still the “Pepsi” to Spotify’s “Coke” in terms of global reach and cu...

ChatGPT, prompt engineering and blogging: What does the future hold for today's writer?

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True story: I spent months developing a prompt that prevented ChatGPT from using the words "conclusion" at the end of every blog post. I came close several times, including results that omit that phrase about 60 percent of the time. So, I kept tweaking the prompt just slightly, testing each version repeatedly. And I'd come a little closer, only to fall just a tiny bit short as ChatGPT would either use that exact word or some variation of it, like "in conclusion," or "in summary," or even "to wrap things up." Finally, after about four months of tweaking and rewriting the prompt, I developed one that avoids the usage of that phrase 100 percent of the time – or so I thought. Then, just for grins, I used the prompt again tonight on a random, easy blog topic just before writing this post – and the resulting content produced by ChatGPT 4.0 used the phrase "concluding this guide" in the last paragraph. Of course, the prompt worked the very...