Attention lawyers, dentists, Realtors and other businesses: Google may force you to “E.E.A.T.” your words if you’re using ChatGPT
I recently ran into a former client and discussed how his business was recovering from the pandemic. “I was doing great,” he said, “until about two weeks ago.” If you’re a lawyer, Realtor, dentist or any other type of small to mid-size business and recently started using ChatGPT for your website, you better pay attention to his story. Turns out this former client just saw his website ranking take a nosedive, and all of his blog posts written since February have been de-listed. The culprit? ChatGPT. Or, more appropriately, the “misuse” of ChatGPT. Here’s what he did … 'I thought it was OK …' This attorney was a client of mine for about four or five months back in 2017. A former English major, he dabbled in SEO, paid a pretty penny to have someone design his website, then contracted out my bespoke blogging agency to handle his content. We wrote eight blog posts every month for him. But he was also a self-described “cheapskate,” so we eventually parted ways when he decided to re...